Whether small or big, every business wishes to increase the sales of its product. This category includes Bogo, Multi-buys, Multi save and conditional promotions, Free shipping, Try before you buy, and Gift with purchase. Sale is a term used to explain the activities that lead to selling goods or services. Companies have sales organizations that are broken up into different teams. And these sales teams are often determined based on the region they're selling to, the product or service they're selling, and the target customer.